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Even if keyboard shortcuts and other operating commands were mastered, Clippy materialized from the ether, repeating himself until they could figure out how to shut him up for good. Users opening a blank document were greeted by a jovial paper clip that offered advice on everything from spelling to saving files. (Though he lacked any genitalia, Clippy was labeled male by Microsoft.)ДЇailing to heed their criticism, Microsoft inserted Clippy into the version of Office released in 1996. Focus groups exposed to the character made frequent references to his вЂњleeringвЂќ eyes, which female product testers found particularly unsettling.

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According to Clippit illustrator Kevan Atteberry, Microsoft had developed over 250 characters for such a purpose: Clippit, which users later re-named вЂњClippy,вЂќ won out, and the company decided to keep him around for the 1996 release of its word processing software.Дespite Microsoft harnessing the knowledge of social psychologists from Stanford to develop these software assistants, there were early signs Clippy was destined to annoy users. (Even worse, the hated typeface Comic Sans was created for use in Bob, perpetuating a cycle of user cruelty.)ДЄlthough Microsoft quickly abandoned Bob, it seemed stuck on one of the characters that populated the OS: Clippit, an energetic paper clip that injected itself into tasks to see if it could make the experience easier on users. Released in 1995, the virtual domain never took off, with users and industry observers declaring it so purposely cute that it was nauseating. Going to the вЂњcheckbookвЂќ on the desk, for example, would open financial software. The company wanted to take it one step further with Bob, an operating system programmed to resemble the rooms of a house.

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Taking navigation out of its sterile DOS command prompts and making it feel more like the welcoming layout of Apple's Macintosh line, Windows helped facilitate the PC boom. In the 1990s, Microsoft had already revolutionized personal computing with its Windows interface.

In order for Microsoft to continue to flourish, Clippy would have to die. In no time at all, he would be the subject of scorn and ridicule, an ever-present voyeur into your home computer navigation. But as they grew more proficient, Clippy would redouble his efforts to interrupt, his roving eyes scanning documents in what felt like a gross invasion of privacy. The first time this happened, users may have been amused. When Microsoft Office software users began writing a letter by typing вЂњDear,вЂќ for example, out would pop Clippy with an unsolicited offer to help. Stationed somewhere in between those gaffes sits Clippy, the unofficial name for the bouncing, sentient paper clip introduced by Microsoft in 1996 in a bid to help people hone their word processing skills. Netflix may now be the countryвЂ™s biggest single source of entertainment, but it wasnвЂ™t long ago they tried to spin off their DVD and streaming services into separate entities, confusing millions of otherwise satisfied consumers. Coca-Cola infamously angered millions of soda drinkers when it tinkered with its recipe to produce New Coke in 1985. Out of 100, my applications with a male name got 10 responses to interview Out of 100, my applications with a female name got 87 responses to interview The female resume got 870% more responses.When a large company stumbles, itвЂ™s major news. Sometimes the male went first, sometimes the female went first. Made a fake resume, and responded to craigslist ads with both male and female names. So then I thought 'what about someone looking for working class jobs?' So I decided to focus on restaurants- servers, hosting, etc. Out of 100, my applications with a female name got 45 responses to interview The female resume was 650% more likely to get a callback. Out of 100, my applications with a male name got 7 responses for interview. I'd send it out with my real name, then a few days later (or few days before) with a female name. So I took my CV and changed the name to a female name. It's MUCH better being a woman So I did an experiment, I work in CS and decided to test what the gender bias is. 29.6K 1.3K sent 100 applications as a man and a woman.

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